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Amelia Hruby: How to Build a Successful Business Without Social Media

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This week on the Sunlight Tax Podcast, I’m joined by Amelia Hruby, feminist writer and host of the Off the Grid podcast, for a conversation about building a successful business without relying on social media.

Amelia shares her personal journey away from social media dependence and explains how she created a sustainable, relationship-centered business through community, creativity, email marketing, and intentional audience growth outside the attention economy.

The idea that you have to be on social media to have a successful business is provably false.
— Amelia Hruby

This week on the Sunlight Tax Podcast, I’m joined by Amelia Hruby, feminist writer and host of the Off the Grid podcast, for a conversation about building a successful business without relying on social media.

Amelia shares her personal journey away from social media dependence and explains how she created a sustainable, relationship-centered business through community, creativity, email marketing, and intentional audience growth outside the attention economy.

Also mentioned in today’s episode:

00:10 Introduction to Amelia Hruby

01:24 Journey to Feminist Podcasting and Authorship

03:40 Personal Experience with Social Media

07:26 Navigating Business Without Social Media

10:17 Building Relationships Beyond Algorithms

18:24 Reframing Attention: From Scarcity to Ecology

25:29 The Art of Noticing and Attention

27:57 The Impact of Social Media on Creativity

30:30 Navigating the Challenges of Social Media

34:35 Reclaiming Attention and Relationships

38:32 Deciding to Leave Social Media

44:49 Finding Connection Beyond Social Media

If you enjoyed this episode, please rate, review and share it! Every review makes a difference by telling Apple or Spotify to show the Sunlight Tax podcast to new audiences.

Leaving social media doesn’t mean you stop marketing, it just means you do other things and figure out what works for you.
— Amelia Hruby

About Amelia Hruby:

Amelia Hrubyis a feminist writer and podcaster with a PhD in philosophy from DePaul University. Over the past decade, she’s been a university professor, a community organizer, and a radio DJ. Now, she is the founder and executive producer of Softer Sounds, a podcast studio that supports women and nonbinary small business owners.

Since leaving social media in April 2021, she’s also launched the popular podcastOff the Grid, where she interviews artists, writers, business leaders and former influencers. Amelia is a platform critic, an AI skeptic, and an advocate for a non-extractive internet. Her new book, Your Attention is Sacred Except on Social Mediais out now.

Check out Amelia’s work:

Off The Grid Podcast 

Download Amelia’s FREE Leaving Social Media Toolkit

Get Amelia’s Book: Your Attention is Sacred Except on Social Media Use code SUNLIGHT for $5 off the book (paperback, ebook, or audiobook version)

Episode Links:

Get my Tax Help onSubstack.

Get your FREE visual guide to tax deductions

Order my book: Taxes for Humans: Simplify Your Taxes and Change the World When You’re Self-Employed

Watch YouTube video version

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Shari Rash on Money Mindset, Debt Strategy, and Building Wealth Without Shame

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In this episode of the Sunlight Tax Podcast, financial advisor Shari Rash shares how her journey into finance shaped her mission to help women build wealth with clarity and confidence.

We dive into common money challenges like decision paralysis and conflicting advice, and how to move forward without overwhelm. Shari outlines a simple order of operations for managing your finances so you can focus on what actually matters and make aligned decisions.

You’ll also learn practical strategies for investing, managing debt, and building long-term financial stability, plus a fresh take on outdated financial advice that no longer works in today’s world.

Not making a decision is a decision.
— Shari Rash

In this episode of the Sunlight Tax Podcast, financial advisor Shari Rash shares how her journey into finance shaped her mission to help women build wealth with clarity and confidence.

We dive into common money challenges like decision paralysis and conflicting advice, and how to move forward without overwhelm. Shari outlines a simple order of operations for managing your finances so you can focus on what actually matters and make aligned decisions.

You’ll also learn practical strategies for investing, managing debt, and building long-term financial stability, plus a fresh take on outdated financial advice that no longer works in today’s world.

Also mentioned in today’s episode:

00:00 Introduction to Shari Rash and Her Journey

02:38 Understanding Client Needs and Decision Paralysis

09:09 Order of Operations in Financial Management

14:24 Tips for Long-Term Financial Health

17:07 Outdated Financial Advice and Modern Strategies

If you enjoyed this episode, please rate, review and share it! Every review makes a difference by telling Apple or Spotify to show the Sunlight Tax podcast to new audiences:

Money is very forgiving… not doing anything is worse than doing something imperfectly.
— Shari Rash

About Shari Rash:

Shari Rash is a nationally recognized financial advisor, money mindset expert, and the host of Everyone's Talkin' Money—named a Top 4 money podcast by The New York Times, with over 24 million downloads. She’s also the founder of GWA Wealth, a virtual advisory firm helping women navigate money with confidence, clarity, and zero shame.

With 18 years of experience and a no-nonsense style, Shari breaks down complex financial topics into real-life conversations that empower women to own their worth and build lasting wealth. She’s been named a 2024 Best Wealth Manager and Advisor Under 40 by InvestmentNews and holds an Advisor For Women Certificate from Willow.

When she’s not talking money, she’s a mom of four, Goldendoodle wrangler, and unapologetic lover of Grandmillennial decor.

Check out Shari’s work:

GWA Wealth

Everyone's Talkin' Money Podcast

Instagram: @everyonestalkinmoney

Episode Links:

Get my Tax Help onSubstack.

Get your FREE visual guide to tax deductions

Order my book: Taxes for Humans: Simplify Your Taxes and Change the World When You’re Self-Employed

Watch YouTube video version:

takeaways

  • Not making decisions about money can cause more harm than good.

  • Money is forgiving; mistakes can be undone.

  • Focus on diversifying with ETFs instead of picking individual stocks.

  • Prioritize paying off high-interest debt before investing.

  • Don't put all your net worth in your home equity or retirement accounts.

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Sarah Walton: Growing Up Poor, Undoing Harmful Stories, Empowering Women

LISTEN AND SUBSCRIBE HERE

In this episode of the Sunlight Tax Podcast, I’m joined by business coach and sales expert Sarah Walton for a powerful conversation on money, mindset, and meaningful success.

Sarah shares her personal journey from growing up in poverty to building a life and career centered around financial empowerment and abundance. We explore how internal healing and mindset work shape not only our relationship with money, but also how we show up in business and life.

We also talk about the importance of authentic human connection in an increasingly digital and AI-driven world, and what it really means to build an ethical, values-led business today.

If you’re interested in money mindset, wealth consciousness, entrepreneurship, emotional healing, and ethical business in the age of AI, this conversation will give you both grounding and perspective.

LISTEN AND SUBSCRIBE HERE

In this episode of the Sunlight Tax Podcast, I’m joined by business coach and sales expert Sarah Walton for a powerful conversation on money, mindset, and meaningful success.

Sarah shares her personal journey from growing up in poverty to building a life and career centered around financial empowerment and abundance. We explore how internal healing and mindset work shape not only our relationship with money, but also how we show up in business and life.

We also talk about the importance of authentic human connection in an increasingly digital and AI-driven world, and what it really means to build an ethical, values-led business today.

If you’re interested in money mindset, wealth consciousness, entrepreneurship, emotional healing, and ethical business in the age of AI, this conversation will give you both grounding and perspective.

Also mentioned in today’s episode:

00:00 Empowering Women Through Wealth Consciousness

04:44 Personal Journey: From Poverty to Empowerment

10:21 The Impact of Community and Support

12:30 Revisiting Past Experiences for Growth

16:19 Navigating the Current Business Landscape

20:17 The Role of Human Connection in Business

21:07 Returning to Inner Guidance

24:25 The Power of Morning Rituals

28:08 Healing Through Small Decisions

31:19 Navigating Trust in Online Business

33:58 The Importance of Ethical Boundaries

38:39 Harnessing Unique Human Creativity

If you enjoyed this episode, please rate, review and share it! Every review makes a difference by telling Apple or Spotify to show the Sunlight Tax podcast to new audiences.



About Sarah Walton:

Sarah Walton is a business coach and sales expert who’s been featured on The Today Show, speaks at women’s conferences all over the world, and has helped hundreds of women start and grow businesses they LOVE. She works with a handful of 1:1 clients, runs The Sales Mastermind, and leads her exclusive Abundance Academy for women in business. 

She’s the voice behind the Game On Girlfriend Podcast and the face of “Sarah Uncut” on YouTube - making her the go-to source for no-nonsense business coaching and real-life, mind-blowing abundance. 

From growing up in a low-income household with a single mom to helping moms turn their passion into a business they love that can support their families, Sarah’s lived experience shows how women can powerfully change their lives and the lives of their families and communities. 

Through her successful coaching business, which she designed to put more money in the hands of more women, Sarah transitioned from being “just another coach” to being a change-maker. It’s time to put more money in the hands of more women, and Sarah is all in.

Check out Sarah’s work:

Sarah’s website

Sarah’s Freedom Calculator

Sarah’s YouTube Channel

Sarah’s Instagram


Episode Links:

Sign up for theSetting Up (or Tuning Up) Your Business Workshop

Get my Tax Help onSubstack.

Get your FREE visual guide to tax deductions

Order my book: Taxes for Humans: Simplify Your Taxes and Change the World When You’re Self-Employed

Watch YouTube video version:

Read More

What Makes Your Business “Official?”

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In this episode of the Sunlight Tax podcast, I share how solo business owners can set up or tune up their businesses to create legal protection, stay compliant with taxes, and actually feel at ease. I walk through what makes a business “official” in the eyes of the IRS and break it down in a simple, practical way. 

I’m also introducing an upcoming workshop called “Set-up or tune up your business” designed to help you get your business organized and set up the right way.

Listen and Subscribe Here

In this episode of the Sunlight Tax podcast, I share how solo business owners can set up or tune up their businesses to create legal protection, stay compliant with taxes, and actually feel at ease. I walk through what makes a business “official” in the eyes of the IRS and break it down in a simple, practical way. 

I’m also introducing an upcoming workshop called “Set-up or tune up your business” designed to help you get your business organized and set up the right way.

Also mentioned in today’s episode:

00:00  Embracing the Human Element in Teaching

03:11  Navigating Business Setup and Legal Essentials

05:48  Understanding Tax Obligations and Business Protections

If you enjoyed this episode, please rate, review and share it! Every review makes a difference by telling Apple or Spotify to show the Sunlight Tax podcast to new audiences.

Links:

Sign up for theSetting Up (or Tuning Up) Your Business Workshop

Get my Tax Help onSubstack.

Get your FREE visual guide to tax deductions

Order my book: Taxes for Humans: Simplify Your Taxes and Change the World When You’re Self-Employed

Watch the YouTube video version

Read More

My Best Tip If You Need to File A Tax Extension

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Your 2025 taxes are due tomorrow, April 15th.

In this episode of the Sunlight Tax Podcast, I’m sharing simple, practical tips for filing a tax extension, understanding key deadlines, and setting up your business the right way. I’m also announcing some upcoming workshops to help self-employed people better manage their money and get their legal setup in place.

Listen and Subscribe Here

Your 2025 taxes are due tomorrow, April 15th.

In this episode of the Sunlight Tax Podcast, I’m sharing simple, practical tips for filing a tax extension, understanding key deadlines, and setting up your business the right way. I’m also announcing some upcoming workshops to help self-employed people better manage their money and get their legal setup in place.

Also mentioned in today’s episode:

00:00 Navigating Tax Day: Understanding Extensions

07:42 Workshops for Financial Empowerment

If you enjoyed this episode, please rate, review and share it! Every review makes a difference by telling Apple or Spotify to show the Sunlight Tax podcast to new audiences.

Links:

Get my Tax Help on Substack.

Join my Substack Bookkeeping Club

Get your FREE visual guide to tax deductions
Order my book: Taxes for Humans: Simplify Your Taxes and Change the World When You’re Self-Employed

Watch YouTube video version

Read More

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