business

Your Business Already Started

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Your Business Already Started

In today’s episode, I’m going over when your business actually starts according to the IRS, the importance of profit motive and the major benefits to filing a Schedule C even if you’re a new business. 

Join me today as I explain the details of getting your business started and how you can prepare for your first year of filing taxes as an entrepreneur. 

The One Thing You Must Do in Your Business

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The One Thing You Must Do in Your Business

It’s my 50th episode of the Sunlight Podcast and today, I wanted to share with you the one thing I believe you must do in your business to be successful. I’m also sharing why it’s so important to clearly communicate with your clients on what you’ll be delivering and when. 

Join me in this special episode, as I give you one of my biggest tips that I’ve learned since starting my business and how you can utilize it to create trust with your clients and audience. 

The Business Advantages of Creatives

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The Business Advantages of Creatives

Artists and mission-driven people make natural entrepreneurs. 

In today’s episode, I’m going over all the reasons why I think creatives, artists and value-driven people have an advantage over others in the business space and why they do great as entrepreneurs. 

Join me as I talk about how you can leverage your creative expertise and grow a thriving business using your strengths.

BTS: Creative Career Advice from Architect John Cole (aka My Dad)

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BTS: Creative Career Advice from Architect John Cole (aka My Dad)

Today, I have my dad, architect John Cole, joining me to talk about his successful career in architecture and to give some of his best advice to young architects just starting a creative career path. 

Join my dad and I in this episode as we discuss the significance of face-to-face interaction when growing your career and why empathy is such an important factor in architecture.

BTS: Tips for Your First Hire

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BTS: Tips for Your First Hire

In this week’s episode, I’m talking about everything you need to know about hiring as a small business owner, including how you can avoid some major mistakes and what you need to do before taking the leap when making your first hire.

Listen to this episode to learn the steps you should take to get the best first hire on your team. 

Phrases to use for Boundaries & Pricing with your Clients

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Phrases to use for Boundaries & Pricing with your Clients

Today I’m talking about a subject that can trigger people and bring up a lot of emotions: pricing. 

In this follow up to episode 20, where I spoke about my personal pricing journey, I’m sharing the pricing phrases and boundaries that have helped me as a creative entrepreneur.  I’m also giving you some actual wording that I have used in past business interactions that you can use as a template for yourself when you are talking with clients. 

Pricing and Business Lessons

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Pricing and Business Lessons

In today’s episode I’m reflecting on my business and some of the lessons I’ve learned while being a creative entrepreneur including some of the pivots I’ve made to my flagship program, how my pricing has changed over the years and my reasons behind it.

Join me in this episode to hear more about the backend of my business and how you can find the perfect pricing that aligns with you.

Recession is a Golden Opportunity

Recession is a Golden Opportunity

“Should I be freaking out about the economy?”

You’re getting the message that there's bad stuff happening in the economy right now. Inflation. Gas prices. Groceries. Stocks tumbling. Crypto cratering. But how these things touch your life can vary. You’re self-employed, and so you want to be sure that your business stays strong and you are managing your money well through potential choppy waters.

Do you need to freak out?

Hell no. In fact, you might even celebrate.

If you know what to do, recessions present some of the best opportunities for you to maximize your money and stand out in your business.