Stacy Ennis: The Power of Nonfiction: How a Book Can Advance Your Business Mission, Leadership & Values
“If you really focus on the reader and creating something meaningful and impactful and excellent... it has longevity and shelf life and continued work to do out in the world well beyond you.”
In this episode of the Sunlight Tax Podcast, I sit down with Stacy Ennis to explore what it really takes to write and publish a nonfiction book that grows your business, strengthens your brand, and creates lasting impact. We discuss the publishing process, book coaching, traditional publishing vs. self-publishing, and why integrity, strategy, and a clear message matter more than simply getting a book into the world.
Stacy shares practical insights from years of helping authors craft books that not only sell, but also make a meaningful difference—offering valuable guidance for anyone considering writing a business book or becoming a published author.
Also mentioned in today’s episode:
00:10 Introduction to Stacy Ennis and her background
01:00 Stacy's journey from childhood reading to publishing expert
02:36 Her experience in publishing and ghostwriting
03:24 Working with authors with a bigger mission
04:49 The ROI of writing a book and trust building
05:56 Trusting Stacy's expertise after a trust-breaking experience
07:43 The importance of mission and impact in writing
09:04 The strategic value of a book for influence and marketing
10:33 Shelf life and longevity of well-done work
12:24 Reflections on the author journey and publishing routes
14:36 Exploring traditional, self, and hybrid publishing
16:36 The evolving landscape of publishing and author education
18:24 Why hybrid and self-publishing are viable options
20:28 The role of a book in business, trust, and influence
24:18 The transformative process of organizing ideas
27:37 The impact of writing on personal and business growth
28:58 The importance of creative health and deep thought
31:16 Rebuilding self-trust through the writing process
32:44 The societal and professional importance of authorship
33:01 Stacy's resources and podcast
If you enjoyed this episode, please rate, review and share it! Every review makes a difference by telling Apple or Spotify to show the Sunlight Tax podcast to new audiences.
About Stacy Ennis:
Stacy Ennis is a best-selling author, book coach, and speaker on a mission to help leaders clarify their ideas and harness their unique story to make an impact. Her background includes impacting more than 100 books in her 17-plus years in publishing; ghostwriting for a Nobel Prize winner in medicine; and leading as executive editor of Sam’s Club’s Healthy Living Made Simple, a publication that reached around 11 million readers. Stacy’s work and writing have been featured in Yahoo!, Inc., Insider, Publisher’s Weekly, Katie Couric, and the TEDx stage. Stacy is also the host of the podcast Beyond Better and holds a master’s in writing and editing from the University of Cincinnati.
Check Out Stacy Ennis’ Work:
10 Things You Should Know Before Writing a Nonfiction Book free resource
Direct link to book a call with Stacy to chat about their book
Instagram @stacyennis
LinkedIn: Stacy Ennis
Study mentioned on the episode
Episode Links:
Check out my program, Money Bootcamp
Get your FREE visual guide to tax deductions
Order my book: Taxes for Humans: Simplify Your Taxes and Change the World When You’re Self-Employed